Small Business Saturday Entices Locals to Shop Mom and Pop

Small business owners are hoping shoppers will take a day off from the big box retailers–and the crowds.

To counter the corporate world's Black Friday, public and private organizations are joining American Express OPEN—the company's small business unit—in declaring the Saturday after Thanksgiving Small Business Saturday.

The first-time event encourages shoppers to include small, independently-owned businesses when they make their shopping rounds the day after Black Friday.

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